Marketing is awesome. Find one simple way to improve a product and suddenly you have a new claim. When Trans-Fat was given a bad name and went public, food makers took it out and suddenly we started buying products that claimed they had Zero Trans Fat.
In big bold letters on the package you'll be attracted to Zero Trans Fat and buy it. Can you tell me what Trans Fat is or does for you?
I had to look it up! Wikipedia says (http://en.wikipedia.org/wiki/Trans_fat) among other things, "Unlike other dietary fats, trans fats are neither essential nor salubrious[1] and, in fact, the consumption of trans fats increases one's risk of coronary heart disease[2] by raising levels of "bad" LDL cholesterol and lowering levels of "good" HDL cholesterol."
So it is good to buy products that have no Transfat! Product Labeling is great now. You can see all the nutritional information and ingredients on the package. The real question is can you pronounce them? My challenge to you this week is to read the label. Don't settle for products that have ingredients that sound man made. If it sounds man made it probably is. Select foods that are natural or organic.
Don't let the marketing fool you. Products can make more than one claim, it just isn’t a good claim much of the time.
So, what kind of crap is in products you buy that have Zero Trans Fat?
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